objective  |  Chose a company for which you would like to recreate an identity for. Design and create a corporate facing book, website and capability brochure. Additionally, design public facing collateral, such as marketing and product packaging to be featured within the corporate materials.

strategy  |  I chose to redesign the modern furniture and home goods brand, IKEA. I connected with IKEA’s Swedish roots, renaming the brand Trösta, and reignited the brand vision with a refreshed logo and visual system. Additionally, assets were designed that are both corporate and consumer facing, that fell within the newly designed brand standards.